Search has split into two games. The first is the old one: rank on Google for high-intent keywords. The second is new: get quoted by ChatGPT, Perplexity, Google AI Overviews, Bing Copilot and Claude when users ask a question in plain English. Winning at one does not automatically win at the other. Most UK SMEs are still playing only the first game.
AI SEO — sometimes called GEO, Generative Engine Optimisation — is the technical and content discipline for being selected as a source by LLMs. It rewards clean HTML, structured data, direct answers, authoritative linking, and a content strategy that matches the questions people ask AI assistants, not just the keywords they type into Google.
What's included in an AI SEO engagement
The shape of a typical engagement. Every project is scoped individually — this is what we reach for by default.
Full technical audit
Core Web Vitals, HTML structure, robots.txt, sitemap, canonical tags, Schema.org coverage, mobile performance, crawlability, llms.txt.
Schema & structured data
Organization, Service, FAQPage, Article, BreadcrumbList, LocalBusiness — written correctly, validated in Google's rich results tool, monitored for errors.
LLM-ready content rewrites
Cornerstone pages rewritten so they answer real questions clearly, with key takeaways, citations, and direct-answer formatting LLMs prefer.
GEO content strategy
A 90-day content calendar built around questions your ideal customers actually ask ChatGPT and Perplexity — not just Google keywords.
Tracking & measurement
GA4 set up, Search Console verified, impression and click tracking, plus manual LLM citation checks so you know what ChatGPT is saying about you.
Honest reporting
Monthly report in plain English. No vanity dashboards, no fake "we moved you 40 places for a keyword nobody searches for" metrics.
Who this is for
- UK businesses losing traffic to AI Overviews eating the top of Google's search results.
- Founders whose competitors get quoted by ChatGPT while they do not.
- Teams who have done "SEO" for years and are still ranking on page 2 for the terms that matter.
- Businesses launching new services who want to be findable on day one, not in six months.
How we work
Audit
Full technical + content audit. Output: a written report scoring the site on 20+ criteria, ranked by impact, with fixes broken into quick wins and bigger projects.
Quick wins sprint
First 2 weeks: fix the technical issues that are quietly costing you rankings — schema errors, broken canonicals, missing meta, performance problems.
Content rewrites
Cornerstone pages rewritten for LLM citation. Each rewrite goes through the Google rich-results validator and a manual LLM test (we ask ChatGPT, Perplexity, AI Overviews the target questions and check citations).
Monthly cycle
New content, new schema, new internal linking, monthly report. No 12-month lock-in contract — month to month, cancel anytime.
Typical engagement ranges
Honest ranges, not a rate card. Every SoftwareYeah quote is tailored in writing after a free discovery call — these are the bands most projects land in.
Full technical + content audit, schema fixes, Core Web Vitals tuning, cornerstone page rewrite, manual LLM citation checks. Two to three weeks of work.
New content, schema, internal linking, monthly citation checks against ChatGPT, Perplexity and Google AI Overviews. Month-to-month, no lock-in.
AI SEO work is priced per engagement, not per month by default. A one-off audit + fix sprint is a different thing to an ongoing content + citation programme. Discovery call first, tailored quote second. See our ChatGPT SEO guide for the full methodology.
Frequently asked questions
What is AI SEO (or GEO) and how is it different from normal SEO? +
Can you actually rank on ChatGPT? +
How long does AI SEO take to show results? +
Do you sell backlinks or guest posts? +
Do you work with agencies or only direct clients? +
Related services
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Free discovery call. Written scope and tailored quote within two working days. No lock-in contracts, ever.
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